Stupeflix owns the video editing app Replay, while Vemory is the publisher and owner of Splice app. Replay provides a large variety of tools for video editing and seamless sharing of the content. The app comes with an auto-edit feature which provides for automated video editing, providing a user friendly and lightning fast sharing experience. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future”, Woodman said Monday. On top of better integration into their own products, among other endeavors, GoPro plans to roll out Android versions of these apps.
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Splice’s mobile editing app allows people to quickly crop videos, trim their duration, add titles and captions and layer in music, sound effects and visual effects. Financial details of the acquisition weren’t made public, though Variety that the company paid a sum of $105 million (roughly 712 crore) to acquire both firms. It will merge Replay and Splice into GoPro’s mobile strategy to accelerate GoPro’s ability to deliver ultra-convenient, yet powerful, mobile editing solutions to its customers and billions of smartphone users. However, it’s likely that GoPro will eventually rebrand both apps to make them part of a bigger software push. Both teams will maintain operations in their current locations.
Also, instead of using third-party apps and software, you’ll now have robust editing solutions to access directly from GoPro. Several analysts are of the view that the main reason the company faces difficulty enticing users to join its platform is due to users spending countless hours to edit and upload a video.
CEO of GoPro Nick Woodman said that the company is gearing up to introduce a new GoPro application for desktops this month.
Splice is a well-known, well-loved mobile movie editing app that incorporates lot of traditional features into a smaller package.
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Forbes noted that the acquisitions represent a change in thinking for Woodman, who in the past “has shied away from enabling collaborations between his products and mobile phones, which many critics see as devices that could cannibalize GoPro’s video and image capture market”.
