“Your heel will hit a sensor and the system will automatically tighten”, explains Tiffany Beers, the project’s technical lead.
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The Nike Hyperadapt 1.0 is here in all its Power Laces™ glory.
We’re still waiting on the auto-lacing 2016 Nike MAG, but now we’re learning that the Swoosh has plans to bring auto-lacing tech to the public before the end of the year. It will actually be sold to regular customers this year, though you’ll only be able to buy a pair if you’re a member of the company’s fitness portal, Nike+. Among the many innovative sneakers they unveiled, Nike’s crown jewel is the first ever self-lacing sneakers. In a recent release from the company, it highlighted a groundbreaking “adaptive lacing” platform, as well as a football (soccer) technology that separates mud from cleats and transformations in celebrated innovations like Nike Air and Nike Flyknit that the company says reinvented modern footwear design.
Nike’s central conceit with the development of the shoe isn’t just to make fans of the film happy. Through 2013, Hatfield and Beers spearheaded a number of new systems, a pool of prototypes and several trials, arriving at an underfoot-lacing mechanism.
The latest version of Kevin Durant’s signature Nike shoe has been revealed. The final product quietly debuted Nike’s new adaptive technology.
As that saying goes, the future is now. “That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance”, Hatfield said.
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Shares of Nike closed Wednesday up 0.8% at $61.86, with a consensus analyst price target of $71.09 and a 52-week trading range of $47.25 to $68.19. Still, the Nike self-lacing shoe is pretty cool.
