Hyundai’s new Genesis brand made its mark on the world of luxury autos with the unveiling of the G90 full-size sedan earlier this year.
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While this is all we have to go on for now, word on the street is that this concept previews the Genesis premium brand’s upcoming G70 sedan, which is set to rival the Audi A4, BMW 3 Series, Mercedes C-Class and Infiniti Q50. We’ll get a much better, in-person look at the New York Concept next week at the Javits Center.
Hyundai split Genesis off into its own brand in November, and it’s already unveiled two vehicles in the new G90 (formerly Equus) and the not-so-new G80 (formerly Genesis). Hyundai will debut the vehicle Wednesday, March 23.
How will the company achieve this?
The new model is expected to be offered with health-inducing system such as a clinically-validated smart posture caring or SPC system, which automatically adjusts seat and steering wheel to ensure optimum alertness and posture. Simply called the Genesis New York Concept, the Korean luxury automaker has billed this concept as a “four door sports car” .
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“With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes GENESIS products”, he said.
