Apple also announced Monday it would be dropping the Apple Watch’s pricing a smidgen. “Calling this a new phone is like putting a wig on a body pillow and naming it Samantha”.
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Additional features, now available on both phones, include a 12 MP camera with Live Photo, an NFC chip for Apple Pay, a front-facing flash and four color options. The device will be available in stores and online Thursday, March 31.
Pretty watch straps on their own might not be enough to lure in new customers, so Apple dropped the price of the watch. It featured the same square sides and smaller design. This new version of the phone will be the same size as the iPhone 5 series released back in 2012.
Apple CEO Tim Cook took the stage at Apple’s Cupertino campus to introduce a smaller, four-inch version of the iPhone, called the iPhone SE. “Of course we know installment plans have become incredibly popular”, Joswiak said casually, as if it’s typical for Apple to worry about how customers are going to afford its products.
Apple’s powerful 4-inch iPhone SE has been announced and the smaller than average smartphone also offers some interesting price points for buyers.
Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 22, 2016. Apple sold 16.1 million iPads during the 2015 holiday quarter, compared with 21.4 million a year earlier.
Apple brought out Lisa Jackson, its vice president of environment, to talk about a new, special Apple employee. While that’s far more expensive than the phones should be when you convert the U.S. rate into Australian dollars – they should cost $526 and $658 respectively – at least it’s not as bad as the pricing for Apple’s last lower-end phone, the 5C, which was more costly for a lacklustre device.
Apple added that the iPhone SE will also be the company’s “most affordable” phone.
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While sales of Apple’s iPad have been declining for several years, its rival Microsoft has successfully launched a new line of Surface Pro tablets that come with a detachable keyboard. It has the company’s A9 processor and 12 megapixel camera, as well as an improved battery. If you’re considering ditching your old PC for the new 9.7-inch iPad Pro you may want…
