At the product launch in Cupertino, Calif., Apple vice president of iPhone Product Marketing Greg Joswiak said four-inch displays like that on the iPhone SE were still popular with first-time smartphone buyers.
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The new iPhone SE is a cheaper option for those iPhone users not wanting to upgrade to a 6 or 6S. One that has generated a lot of coverage is Night Shift, which adjusts your phone’s display to more sleep-friendly, warmer tones in the nighttime hours, so the bright blue light won’t keep you awake. Want to make phone calls, schedule a meeting or book a room at your favourite holiday destination, Siri will be at your service.
“They put all the internal capabilities of the current success in it, bigger phone into a smaller phone, and they cut the price”.
As with any Apple release, the details are carefully leaked to privileged commentators well in advance, to build up the excitement and anticipation. So we’re calling it the iPhone SE. The device starts at $599 for the entry-level 32GB model, and it’s also available in 128GB ($749), and 256GB capacities ($899) with pricing going upwards for cellular models. You can enter the password or you can also reset the password.
The iPhone SE comes equipped with a similar 12MP shooter as on the iPhone 6s, but the front-facing camera is 1.2MP, just like the iPhone 6 and iPhone 5s.
Even as CEO Tim Cook started the event by announcing that he was ready for a long fight over encryption of Apple devices with the USA security agencies, the event suggested that they were able to give in on some things, like price for instance.
Schiller said the new, more compact iPad Pro was aimed at those looking to upgrade from the iPad Air 2, as well as consumers stuck using dinosaur Windows PCs. It’s unlikely, however, that the phone will convince Android users fond of smaller form factors to jump to Apple’s operating system given its relatively hefty price tag. It has a new “SE” logo.
The small iPad Pro pre-order date is March 24th and the time is 12:01 AM.
“Most people have embraced the iPhone 6 and 6 Plus with enthusiasm”, he said.
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“Apple stopped shipping the iPhone 5s to Singapore from the second quarter of a year ago”, she said, adding that the iPhone 5c, launched here in September 2013, was also unable to capture this segment as it was considered too expensive ($848 for a 16GB model) for its outdated features and design. “The key reason being smartphone users are becoming more mature are preferring bigger screen size as many of them don’t own a tablet or laptop”, said Neil Shah, research director at Counterpoint Technology Market Research based in Mumbai.
