The 22-year-old unveiled a sneak peek of her first-ever fragrance, Ari by Ariana Grande, on Instagram today. Another black-and-white clip also shows Grande roller-skating in a crop top and matching skirt as she coyly covers her face with her signature ponytail and poses before she falls down.
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In 2012, Lady Gaga signed a deal with Coty to launch her own fragrance, while other scents, like Cher’s Uninhibited, Jennifer Lopez’s Glow, and Gwen Stefani’s Harajuku Lover’s line have been on the market for years.
The Daily Mail previously reported the fragrance’s progress.
Meanwhile, Perry donned a purple wig and dramatic cat eye liner Wednesday night to promote her new fragrance Mad Potion, which is now in stores. Calling the perfume “luscious” and “sexy”, the website says that Ari features scents of sparkling fruits, feminine florals, musks, woods and an “addictive hint of marshmellow”. Fans can expect the perfume to hit store shelves and online shopping sites this September – so not too long from now! I’m so in love with this and absolutely can not wait to share it with you.
“So excited to finally share the bottle design for my fragrance with you babbbbbes”. “I worked closely with the team and the designer to create a bottle that represents everything I love….”
Grande is the latest pop singer to enter the perfume business.
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The star is joining the ranks of fellow musicians Taylor Swift, Britney Spears, Justin Bieber and more, who’ve created custom scents with the fragrance brand. “Ariana Grande is an incredibly special talent”, Luxe’s chief executive officer, Tony Bajaj said.
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Pork Whiff by Ariana. Pastry and Pheromone’s of Slobber Fragrance. Reserve yours at Krispy Kreme today.