It’s that time of the year when vehicle manufacturers announce their spoils of war, and Mercedes-Benz has clocked in its highest ever sales.
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Mr. Zetsche, whose contract has been extended for three years to the end of 2019, told a shareholders meeting in Berlin that the company expected “significant growth” in unit sales this year, driven in part by the Mercedes-Benz Cars’ new E-class models that are launching in global markets.
The company sold 3,622 units during the quarter under review from an off-take of 3,566 units. Fiscally, the German automaker has registered a growth of around 11 per cent doing better than the 11,213 units that it sold in the 2014-15 period.
Pushing the way forward were their globally acclaimed line-up of cars. Demand for their newly launched products – S-Class, Mercedes-Maybach and GLE continues to grow across all dealerships. The smart brand also reached a new high for unit sales last month. However, the vehicle maker has not revealed their sales figures for the month. Mercedes-Benz claims that the boost in sales in the rest of the country helped maintain the needed momentum.
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The Q1 sales momentum achieved is significant against the backdrop of the ban on 2,000 cc above diesel engines in the key Delhi and NCR market, successive price hikes and a lack of incentives for the automotive sector in the Union Budget, it added. We have been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double digit growth achieved in most other markets across the country.
