GoPro Inc. said it has poached a member of Apple’s design team, contributing to a rally in shares of the wearable-camera maker on Wednesday.
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At GoPro, Coster will be working as the vice president of design starting later this month.
The Information reports Danny Coster, who has worked at Apple since the early 1990s on notable projects like the iPhone and iPad, has joined GoPro to lead a new design group. And with Apple’s track record of hit products, it’s rare to hear about one of its design team members leaving the company. He will report to GoPro CEO and founder Nick Woodman.
While Coster’s naming as the VP of design for the company, rumors are that he’s also set to develop another project within GoPro.
In GoPro’s announcement of the news, Woodman said he first met Coster 15 years ago at a beach in Sayulita, Mexico, during a 5-month surfing trip in which Woodman developed the initial prototype for the camera. Coster however, will surely make his work speak for it self as it has previously done over his career alongside Apple, which dates back as far as the 90s.
GoPro went into a prolonged slide a year ago.
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Mr. Coster will influence all aspects of design at GoPro in his new role, including hardware and software and services, lending his strategic vision and expertise to maximizing the GoPro user’s experience from end to end. I’m excited to shape the future with the incredible team at GoPro. ‘This extraordinary company is close to the hearts of so many people around the world. Meanwhile, revenue was down 32% year over year, citing lower than anticipated sales of its action cameras. The company in January announced a 7% reduction of its workforce, and a year ago a 50% price cut to its newest camera.
