Google (Xetra: A0B7FY – news) has reportedly been trying to take a bite of the burgeoning sustainable food market by bidding to buy Impossible Foods, a company that makes meatless burgers. The reports don’t say the exact date Google tried to buy the company but according to the information the negotiations are recent. The food item is intended to look and taste just like ground beef with cheese. Their creations are so close to the real meat that it’s hard to tell which one is which from the pictures of their products.
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It’s unclear at this time for what purposes Google would have used the acquisition of Impossible Foods as well as whether any discussions between the two companies are still ongoing. If Impossible’s burger becomes popular, people can have healthier diets, carbon footprints of farms will be slashed, and people can be fed in places where animals cannot be raised in adequate numbers. But the company has many individuals with strong food and science backgrounds.
The company is now said to be developing its own version of a cheeseburger with components completely scientifically cultivated from plants.
This idea has the backing of eminent individuals as well as organizations such as Khosla Ventures, Bill Gates, and Google’s Tony Fadell among others.
As well as its core search and ad business Google is constantly looking into so-called “moonshot” projects – goals that can only be realised over a decade or more.
It’s one of a handful of venture backed fake-meat or similar veggie-food startups.
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Meanwhile, a firm called Beyond Meat, which sells chicken substitute, is also backed by Mr Gates, as well as Twitter co-founders Evan Williams and Biz Stone.
