The combined tablet market share of Apple and Samsung dropped to 41 percent in Q2 2015 from 45 percent in Q1 2015.
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IDC believes that the tablet vendor landscape is shifting a bit, which could inject renewed interests and numbers to the market segment. The number three vendor, and explosive growth of China’s Huawei and South Korea’s LG, knotted for fourth.
The tablet industry as a whole was down during the quarter, with shipments falling 7 percent to 44.7 million.
Samsung stood at the second place by selling 7.6 million tablets, at a market share of 17%. Apple remained the top vendor with 10.9 million iPads sold in the past quarter, for a market share of 24.5 per cent. But iPad sales were down 17.7 per cent from a year earlier and Apple lost more than three points of market share.
IDC stated that the sales of Huawei were doubled to 1.6 million units as compared to the previous year, which is an upsurge of 246% from the previous year.
According to Jean Philippe Bouchard, IDC research director for Tablets, the companies that grew leveraged growth opportunities in the market.
LG and Huawei successfully addressed the market for connected tablets, while E FUN offered larger tablets and 2-in-1 devices in the right price bands, Bouchard said.
“This trend is also something we see on a wider scale with the top five vendors accounting for 54 percent of the market, down from 58 percent last quarter”.
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“While much of the attention is being paid to Apple and Samsung in the top tier, the smartphone market in fact continues to diversify as more entrants hit this increasingly competitive market”, said Melissa Chau, senior research manager with IDC’s mobile phone team, in a prepared statement. For Lenovo, the growth is slim year-over-year despite the overall market shrinking, as it shipped 2.5 million units in the quarter versus 2.4 million units during the same quarter a year ago.
