Students who sign up to the service will be eligible for the discount for four years, whether they retain their subscription or not, so even if you sign up, cancel and then join again a few months later, you can still benefit from the discount (as per TechCrunch).
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The reduced pricing should help Apple win a younger audience over to its platform from rival streaming services like Spotify and Google Play Music.
Apple Music Student Membership is launching later today in the UK, Ireland, US, Australia, New Zealand, Denmark and Germany. It is interesting to note that Apple Music is available at a slightly different price outside the United States; therefore the price of the student membership also differs. Given that students, according to one poll, crave iPhones and iPads more than hooking up, drinking or partying, I’d have to say that it’s got a good shot.
Moreover, the company’s recent earnings call signaled that the tech giant wants to become a service company.
You can take advantage of the discount right now, as well as the current three months free-trial that Apple offers, meaning your first year of Apple Music subscription could end up only costing you £45.
With iPhone sales figures falling after nearly a decade of continuous growth, it makes ideal sense that Apple would choose to focus on improving its services output to make up some of the lost revenue.
What would you like to change about Apple Music?
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Those subscribing to Apple Music will also be able to listen to Drake’s latest album Views until May 13.
