A spokesperson for Hershey’s tells Mashable that the leaked photos have stirred up speculation about a potential upcoming product.
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The company made an official announcement Thursday afternoon via social media.
Reese’s brand has confirmed today that it is launching a brand new product, Reese’s Pieces Peanut Butter Cups.
That’s right, the news was first leaked via a now-viral Facebook post, leading Reese’s reps to respond in kind – with the hashtag #cupfusion.
Fans of Reese’s will never again have to choose between cup form or pieces to get their chocolate-peanut-buttery fix!
Said Hershey: “Would Reese’s make consumer dreams come true and bring together two beloved favorites – Cups and Pieces – into one mind-blowing delicious cup of goodness?”
Guess you’ve heard about #Cupfusion.
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Hershey could use some buzz in its confection business, as growth of chocolate sales in the USA has slowed each year since 2010, reports the Wall Street Journal. And, considering the tag – Cupfusion – which hints at a fusion in a cup, we think the rumours may just be true. Yum.
