Online ticketing company StubHub, a subsidiary of ecommerce website eBay, will be the first brand to place its logo on a team’s playing jerseys in the four major U.S. sports leagues of the NBA, Major League Baseball (MLB), the National Football League (NFL) and the National Hockey League (NHL).
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Sources with knowledge of the deal say the team has sold all three seasons at $5 million a year, with the option to extend the contract with StubHub should the league continue to allow the 2½-by-2½-inch logo patch to be on the jerseys in the future.
“I’ve always been jealous of the English Premier League teams”.
“This marks another groundbreaking first for the Philadelphia 76ers and StubHub”, Sixers CEO Scott O’Neil said in a statement released by the team. Starting in the 2017-18 season StubHub’s jersey patch will be included on all jerseys sold at Sixers’ home games.
“The numbers that have been run that track viewers eyeballs, the numbers are pretty aggressive in terms of where the placement is”, O’Neil said. Teams will keep half of what the ads generate. “The half that does not go to the teams will be split with the players and will contribute to a rising salary cap”, Rovell wrote.
Earlier this year the 76ers and StubHub started a ticket marketplace that is unusual in that the team sells tickets alongside third-party sellers. “This was an absolute natural”.
With the NBA Draft lottery set to take place on Tuesday evening, the Sixers (owning the greatest odds at the No. 1 pick in lottery history) are in position to have a franchise-changing week.
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The 76ers finished the 2015-16 season with a 10-72 record and attendance that ranked 28th out of 30 clubs. They also control hockey’s New Jersey Devils and their arena, the Prudential Center in Newark, New Jersey.
