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Yahoo Launches New Messaging App to Compete With WhatsApp and Snapchat
Yahoo noticed how users were often wary of opening Snapchat videos in public for fear of either disturbing those around them, or of being embarrassed by whatever their friends are about to say.
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Free forever- You and your friends can live video text as much as you want! If you’ve used Snapchat, or Slingshot before, odds are you’re familiar with this all too common text over video concept.
Arjun Sethi, a senior director of product management at Yahoo and head of the Yahoo Livetext messaging app project, said “It’s a new way to communicate: casual text on top of video”. Yahoo claim Livetext has ditched audio to improve the privacy of video calling. The goal of Livetext is “blending the simplicity of texting with the emotion and immediacy of live video, to make your experience spontaneous and real”, according to Adam Cahan, a Yahoo senior vice president.
The app is available for both Android and iOS users and is ready for mass enjoyment.
Yahoo has taken all of the viral features of the most popular messaging apps and combined it into one monster of a service called Livetext.
While video chatting services like Skype, FaceTime and Viber have flourished, there’s an element of formality to video chatting and some complain it’s awkward; that they don’t know where to look or that it seems rude to multitask while talking. But, taking away the sound from a video does add a certain kind of novelty to the whole experience of sending text messages. Announced today, Livetext is Yahoo’s new messaging app, and it’s coming out tomorrow.
The company said the new service targets hardcore users of mobile devices by lifting barriers to faster communication.
Do you want to see and talk to your friends, but not hear them?
Livetext is available in Ireland, Taiwan and Hong Kong right now.
Yahoo is a guide focused on informing, connecting and entertaining our users. We’re not sure that makes sense, but Yahoo certainly likes to think so.
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Pierce has more or less christened Livetext as the silent film of apps.