Adobe has launched a visual storytelling web app called Adobe Spark on Thursday. Existing Adobe users can still access, edit and share content they have created in Adobe Post, Slate and Voice, and can still access them with the same login.
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Spark may be a new name, but it’s not exactly a new game: Its mobile iOS apps-Adobe Post, Voice, and Slate-are already well known for creating social media posts and graphics, web stories, and animated videos. Furthermore, Spark projects automatically sync between your computer and iOS devices, so you can create and share whenever inspiration strikes.
The free apps are available on Adobe’s site, where Aubrey Cattell, GM at Adobe Spark, has blogged that the company chose the name because it “represents that small thing that can ignite something much bigger”.
The apps are then complemented by a new web experience, which lets you create a variety of visual content using your browser. That broadens Spark’s reach because its mobile apps are now iOS-only, and creating content on iPhones and iPads isn’t always ideal.
Spark Post, which replaces the more basically named Post, continues to offer an easy way to create social posts and graphics. “Pick a photo, add text and apply design filters to instantly start a viral phenomenon”.
Adobe today announced the immediate availability of Adobe Spark, the only integrated web and mobile solution for creating and sharing impactful visual stories. Spark Video lets users create animated videos from your own or a library of images and icons, accompanied by your own voice and background music.
Spark is free for anyone to try at spark.adobe.com; you just need an Adobe account or can log in with Facebook or Google account credentials.
Adobe is also partnering with Change.org to “co-create training materials for petitioners and change agents” as the two groups say petitions with videos receive six times more signatures than those without. These users have distinctive and critical messages, seek multiple forms of public expression and require a consistently polished and professional social media presentation.
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Adobe Spark is available for free at Spark. While Spark is officially part of Adobe Creative Cloud and employs some of its technologies, users do not need a Creative Cloud subscription to use it.
