However, the new streaming service will be released only in September, and the company will have enough time to sell the new Apple devices. While many sources thought the Apple TV would show up at WWDC back in June, apparently Apple decided to hold it back to make a few more refinements.
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Sources close to the company learned BuzzFeed News of the upcoming launch strategy, emphasizing that Apple intends to also set up a dedicated Apple TV app store and software development kit.
Apple (AAPL – Get Report) is reportedly preparing to launch its next generation of its Apple TV set-top box this September, according to a report in BuzzFeed.
Apple TV, which debuted in 2007, is a fast-growing alternative to conventional subscription-based TV service.
Earlier reports have claimed that Apple was initially aiming to reveal the new Apple TV in June at its Worldwide Developers Conference but the event just centered around Mac OS X El Capitan and Apple Music streaming service. At the same time, the new Apple TV will also have more on-board storage and an improved operating system that supports the Siri voice control.
The next generation of iPhones, believed to be called the iPhone 6s and 6s Plus, is expected to go on sale in the UK on September 25 following its launch earlier in the month, according to a leaked internal Vodafone memo.
There were murmurs started by the Wall Street Journal that Apple was in talks with some major cable networks, which could mean that it’s going to release it’s own TV service. “The rumor comes from “[s]ources familiar with Apple’s plans” who told Paczkowski at Buzzfeed of the impending announcement.
The Apple TV box hasn’t had a significant update since 2012, and there have been numerous rumours of an updated version in the years since.
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However, with the company’s annual fall event nearing, Apple is once again preparing the successor to the Apple TV. Thereafter, users need to open the Apple Watch app, select “August and then activate the “Show App on Apple Watch” and ‘Glances” options.
