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Jawbone reportedly stops production of its fitness trackers
According to Penn’s student news organization, The Daily Pennsylvanian, the Fitness tracker company Jawbone (which is a device similar to Fitbit) recently published a report on sleep data collected from about 18,500 undergraduate students at 137 universities since 2013.
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One of the reports said that the San Francisco, California based tech company is trying to sell its audio business and the other says it has ceased producing its Up fitness trackers. Jawbone just sold its remaining inventory to a third-party reseller.
To be clear, though, the company isn’t exiting the wearable business entirely. Jawbone is expected to announce the product later this summer but it’s unclear when it would ship. Will Jawbone close up shop for good, or is there still some life left in the company? You can still buy the UP fitness trackers.
Instead of a fitness band (which have had a rough time catching steam for Jawbone over the last few years), the new product is said to be a “clinical-grade” wearable that’s “related to heart monitoring”. Despite entering the wearables market nearly five years ago, Jawbone has failed to gain any significant market share in the space.
Jawbone is looking to sell its speaker business, according to sources, as its shifts its focus exclusively to its wearable and health business. The company has long struggled in the wearables market, an arena that is now being fiercely fought over by Apple, Fitbit, and a slew of Android devices.
Jawbone has been floundering for several months as interest in its fitness trackers and speakers has dwindled.
Jawbone raised a new $165 million round of funding in January.
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Once the company does offload the speaker business, according to Fortune’s sources, it will focus only on its various wearables, possibly becoming a bigger competitor to fierce rival Fitbit.