The game has become so popular, Creative Communications Director Owen Hill said, that it is now “a viable place for companies to advertise unrelated products or for organizations to promote their causes”.
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Most, if not all, of Minecraft’s overwhelming popularity is the ability for players to create almost anything they want.
Microsoft Corporation’s (NASDAQ:MSFT) multi-billion-dollar acquisition of Minecraft developer Mojang has announced a series of new policies which could essentially mean the end of the platform’s monetization by various advertisers, marketers, as well as publishers over a long period of time.
Mojang isn’t unhappy that some people are making money through Minecraft, but rather that in some instances “the objective of a Minecraft mode or server” because that promotion or advertisement. According to Mojang, this would make Minecraft owners the twelfth largest country in the world if they all made a decision to build their own land and government led by Steve.
Just how this will affect individuals who make a living creating worlds for clients is apparent. While Microsoft isn’t responsible for it, gamers have already been recently hit by restrictions with Nintendo taking down Minecraft videos on YouTube with copyright claims.
Some gamers have taken to social media with their responses, complaining that since Microsoft bought Mojang, Minecraft players have been subjected to a variety of restrictions.
But whatever. So far, Microsoft has been a faithful and fair steward of the game, helping to ease fears that it would destroy the franchise.
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The beta is still coming soon and we know that it is going to contain exciting features such as Pistons, Realms and also a new Husk Mob as well which was revealed recently. Elsewhere, the console version is almost as popular as the mobile release despite a difference in price of $30 on PlayStation 4, Xbox One, Wii U, and other consoles and $6 on iOS and Android.
