Half of the sales revenue for Unilever comes from emerging markets and there is a huge potential that it witnessed in its major markets such as United States, China, and India.
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Certainly, it must. Not only is Alibaba facing pressure from Chinese and USA regulators and lawsuits and demands like these from brands, but also the company will never achieve much traction here if it can’t shake its reputation for being a purveyor of fakes. Alibaba’s new Chief Daniel Zhang is kind of upbeat which the partnership can certainly help to improve your picture of Alibaba; considering that now it has been an succor of 1 of a given worldwide top leaders inside of the minimum…
However, despite Unilever’s online storefront presence on Tmall, as well as on Alibaba rival JD.com, it still felt the pain of the slowdown in China previous year when sales for two consecutive quarters were down by 20 per cent. This led to bricks-and-mortar retailers and distributors destocking Unilever products. The new deal with Alibaba will help it reach more customers in China “with unprecedented precision and effectiveness”. Marijn Van Tiggelen, Unilever North Asia president said its collaboration with Alibaba will enable Unilever to provide more convenient services to Chinese consumers.
-Expand application of Big Data to optimize Unilever’s digital advertising strategy through Alimama, Alibaba’s online marketing business, and reach more consumers through online-offline retail integration. “We look forward to building on our success in sales over the years and taking the collaboration to the next level”.
The agreement also aims to develop greater cross-border cooperation in the e-commerce space via the Tmall marketplace. The companies “will jointly innovate in big data analytics application, cross-border ecommerce, consumer protection and supply-chain management”, said Zhang in a statement. Alibaba is committed towards providing a higher value to the merchant on a continuous basis and providing better shopping experiences to its shoppers.
Alibaba and Unilever also agreed to tag each Unilever product with unique QR codes to let customers verify the product’s authenticity.
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Reports suggest that following the deal, Tmall is reported to hold an event dubbed the “Unilever Week”, starting from July 22-24. On the other hand, Alibaba shares rose more than 2% to close at $83.37.
