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Disney CEO Iger says China has ‘incredible potential’

The US$5.5 billion Disney resort which took about five years to build is a joint venture between the Walt Disney and the Shanghai Shendi Group. A red carpet entry to the new theatre welcomed celebrities, luminaries and Julie Taymor, the Tony-award winning director of the original Broadway production of THE LION KING.

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Iger, who scouted the Shanghai site in 1999, said China had incredible potential given its size.

There would only be this pair of trains servicing on the stretch of the last four stations on Line 11, which are the Luoshan Road, Xiuyan Road, Kingpin Highway and Disney Resort stations. The meshing of Disney and Chinese culture in this setting is fascinating.

Here’s a snapshot of how these two theme park operators compare.

Disney changed its plans to follow Chinese ruling and gain acceptance for the first-ever Disneyland theme park in the mainland, which is now erected in Shanghai.

Disneytown is home to the first Walt Disney Grand Theatre, the first World of Disney Store in Asia and approximately 50 dining and shopping locations. Disney’s park is also twice as large as the Wanda park and boasts the biggest Disney castle in the world.

Shanghai Disneyland is ready for a spectacular opening on June 16.

Shanghai Disney Resort also adopted a number of new technologies and design elements to enable Shanghai Disney Resort to reduce its environmental impact, including a leading new technology to supply the resort with heating, cooling and compressed air, which is anticipated to improve the estimated energy efficiency for resort operation by 300 percent and reduce greenhouse emissions generated from resort operations by 60 percent. Wishing Star Park is also open to the public with a serene walking path around the glittering lake, stunning landscape and recreational activities. Characters from those films will feature at the Shanghai resort. “Nothing is as impactful, nothing creates a connection to our stories, to our brands, to our characters, as a theme park experience”.

Tickets at Disney’s $5.5 billion Shanghai park will cost about twice as much as those to the Nanchang Wanda Park, but Disney says the high prices will prevent overcrowding.

Throughout the resort, visitors will encounter another distinguishing Disney difference: warm hospitality and renowned guest service delivered by Disney cast members.

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Shanghai’s municipal government has released an etiquette guide to visiting Shanghai Disneyland ahead of its June opening, following episodes of boorish behaviour exhibited by tourists earlier this month.

Walt Disney Co. president and CEO Robert A. Iger goes by the book to bring mainland China its first-ever Disneyland