It is unknown what the founders of Jessica Alba’s Honest Sunscreen are doing to make things right with consumers, or if it will be enough to fix the company’s already tarnished reputation.
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The company maintains that the sunscreen is just as effective as it was before.
After Jessica Alba’s Honest Company got burned by unhappy customers slamming its sunscreen, the actress is offering an explanation-and an apology. Alba also noted that the lotion has received “the best score possible from the Environmental Working Group (EWG)” (an organization committed to fighting against toxic products). “We’ve personally picked up the phone to speak with many of you who have called our customer service hotline”. After using the product, it turned out that consumers were not happy with the way the SPF 30 sunscreen worked. “We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day”.
Are Jessica Alba’s “The Honest Company” products causing too much sunburns?
Mad, but motivated. Stabler posted a warning to her neighbors on Facebook, with pictures and descriptions similar to these complaints NBC 5 Investigates found from parents across the country. A study done by NBC5 Chicago found that Honest’s sunscreen contains only 9.3 percent non-nano zinc oxide while other products contain 18 to 25 percent of the active ingredient. Our previous Sunscreen formulation had a 40-minute water resistance and customers told us that it didn’t apply as easily as they would’ve liked. They wonder if the reduced amount of zinc oxide contributed to the issues customers were having. It says its sunscreen product offers broad spectrum protection by using zinc oxide rather than other common sunscreen chemicals.
The company then redesigned its sunscreen lotion for 80-minute water resistance and an improved formulation that allows for easier application as well as a lighter-weight feel.
“We care about taking each precaution potential to make sure that your product expertise will hold you wholesome and completely satisfied”, Alba and Gavigan wrote.
The post details the review process and third-party testing in accordance with government regulations that goes on behind the scenes before a product is released.
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“Protecting our loved ones and yours is the reason we founded @honest”.
