Share

Packers report record profit, revenue over last fiscal year

Added together, the local and national numbers produced total revenue of $408.7 million, also a franchise record.

Advertisement

Financial records released from the Green Bay Packers shows the team’s local profit from operations in 2016 has grown almost 20% from the previous year. The Packers have been ranked ninth in the National Football League in total revenue for the past three years and will learn their current ranking sometime this fall.

Calling it “another strong year financially”, Packers president and CEO Mark Murphy said during his annual meeting with reporters in advance of the team’s July 21 shareholders meeting at Lambeau Field that the combination of the team’s worldwide popularity, the NFL’s dominance as the United States’ most-watched sport and the Packers’ on-field success led to the record-setting bottom line.

Total revenue rose 8 percent in the past year to almost $409 million in 2016.

Just for fun, consider this: The NFL’s smallest market has a population of 104,779 people according to the 2013 census.

“The continued success has been helpful for us”, Murphy said to the media Friday. That means the Packers brought in $3,900.59 in revenue for every single person in Green Bay previous year – or, more accurately, they brought in more than enough to keep Aaron Rodgers near the top of the league’s list of highest-paid quarterbacks for as long as he’s still throwing touchdown passes.

Total expenses for 2016 is listed at $333.7 million, down 1.2 percent from the year prior, leaving an operational profit of $75 million.

All 32 teams saw a significant spike in their shared national revenues a year ago, when the league’s lucrative new television contracts kicked in. “The first look is investing in football and make sure that football has the resources they need to be successful”.

Advertisement

“Our other big investment. we view our investment in Titletown as a community investment”, Murphy said.

Green Bay Packers President and CEO Mark Murphy talking to the media about the team's 2016 financial report on Friday