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Twitter tests out sports coverage with live Wimbledon stream

Recode cited a company spokesperson who said the live stream represents an “extremely early and incomplete test experience” and that it will be “making lots of improvements before we launch in its final form”.

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In a statement released in April, the National Football League says the Twitter streams will be free to watch, and won’t require viewers to authenticate through a cable subscription to watch.

The setup for now appears to leave the video stream pinned to the top of a dedicated “Live” page on Twitter, with a scrollable list of Wimbledon-related tweets below.

Earlier this year, it was revealed Twitter won rights to stream Thursday Night Football games starting this season.

One notable feature is that the stream has its own unique web address, in a similar way to Twitter’s Moments feature, although as Forbes points out the stream rather appropriately has the word “live” in the URL.

Good Things to Come for TWTR Stock? It could even be argued that they’ll be getting better coverage, as the Tweet live feed allows users to see articles from publications covering the event as they’re shared on Twitter.

Would you send more tweets if you were watching an event on Twitter as it happened?

On Wednesday, the company began broadcasting live coverage of the Wimbledon tennis tournament, through a partnership with ESPN and the All England Tennis Club.

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As of this writing, John Kilhefner did not hold a position in any of the aforementioned securities.

Here's what live sports looks like on Twitter