During last year’s event, the company reported that customers purchased 34.4 million items – more than any other Black Friday in the company’s history to that point.
Advertisement
Dengler also says that, “While it is still early, many Prime Day 2016 prices are better than what was offered previous year on BlackFriday and Prime Day, most notably Amazon’s own line of electronics”.
PiperJaffray analyst Gene Munster said ChannelAdvisor’s estimate might be conservative, however.
Cardholding Amazon Prime members, your day has come. The Prime Day deal makes it $249.99 instead of $379.99.
New and existing members worldwide found deals across almost every department, like $50 off the Amazon Echo, a $649.99 curved 55-inch 4K Ultra HD Smart LED TV and $30 off a Kindle Paperwhite.
However, problems were reported by Amazon customers both in the United Kingdom and the U.S.
Deals have already started for Prime members, but the bigger ones will begin at midnight tonight as the day gets under way. Toys R Us and Best Buy were also offering deals to consumers.
Even though it set sales records with 398 items ordered per second, last year’s Prime Day was not without its detractors: no sizzle, all fizzle, with lackluster selection, hard-to-find deals and limited inventory, claimed those dissatisfied with the much-hyped event.
TVs are a hot item on Prime Day, and Amazon said it will stock almost twice as many TVs than on Black Friday and Cyber Monday combined in the U.S.
It’s the newest celebratory occasion in the realm of made-up holidays that actually manage to drive billions in commerce – Amazon Prime Day.
Banana Republic is offering an extra 50% off sale through July 11.
Some customers are reporting difficulty with checkout.
Wal-Mart announced that all this week, until Friday, it is offering free shipping on all online orders with no minimum purchase and no membership required. Gap Inc, Macy’s Inc, Target Corp and others marketed midsummer sales as well. “It looks like Amazon has spread out the deals more”, says Scot Wingo, ChannelAdvisor executive chairman.
Amazon Prime Day has been mentioned 68,000 times online today, according to data from BrandWatch, with the #PrimeDayFail hashtag being used more than 600 times.
Advertisement
Some customers grumbled a year ago about the sale’s inventory levels as deals sold out fast. However, the company has also put up a tag on its website reading “Prime Savings”.
