However, Hanke says he is concerned about how this model, as well as a more traditional advertising campaign, would be introduced to the game.
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“Pokemon Go’s privacy policy specifically states that any information collected – including a child’s – “is considered to be a business asset” and will thus be disclosed or transferred to a third party in the event that Niantic is party to a merger, acquisition, or other business transaction”, he wrote. It just debuted in Germany today.
But despite the huge success of the game, Nintendo’s share surge was overdone as it will have a limited impact on the firm’s bottom line, said Nomura Securities analyst Junko Yamamura.
“It gets slow during the summer so of course this helps bring more people in.A lot of people go on vacation so it’s great this game just came out at the same time”, said Muccino.
In March, the Kyoto-based creator of Super Mario and Donkey Kong released its first mobile game “Miitomo” – a free-to-play and interactive game that allows users to create avatars – as it tries to compete in an industry that has increasingly moved online.
No one believes that the current levels of hysteria will last long term.
Niantic has highlighted the risk in doing this, telling fans: “Trainers, we understand your desire to capture and train Pokemon in the real world”.
But with its popularity comes a price. “Will people still be walking around in the snow chasing Pokemon?”.
Pokemon GO is available now for iOS and Android mobile devices.
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Gamers digging through Pokemon GO’s code on Android discover the existence of sponsored locations, with direct reference to fast food chain giant McDonald’s. Any second now, brands will begin to take advantage of everyone walking around hunting Pokemon, either by promoting their locations as Pokemon gyms or rest stops or whatever; those same brands, local merchants or others could easily show up in the game. That will not only lure new players, it will keep the existing ones engaged. They say all the good news is baked into the share price. “It could, but I don’t think it will”.
