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No one likes the ‘Time’ cover on virtual reality

Gregg Segal for TIME Ken Birdwell, a Valve engineer, demonstrates the Vive virtual-reality headset, which can track a user’s locomotion, head movements and hand gestures.

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The internet has been abuzz over the last 24 hours with the most recent cover of Time Magazine which features Oculus Rift creator Palmer Luckey.

Read this: VR vs AR: Which is the future? Awkward VR use isn’t new, and Luckey’s barefoot-showing attire isn’t either, as he shows up in public and profession outings with his feet out in the open. The headline for the issue reads: “The Surprising Joy of Virtual Reality“.

Oh, and like I said, the internet has gone meme insane. Although, from another point of view, the images speak for themselves.

And not to pick on Time magazine – because sure, other magazines do it too – but looking through its archives, the nation’s best-selling news weekly consistently likes to treat tech figures as nerds or silly figures, rather than something to take seriously. Maybe they did it intentionally, maybe not, but the result, although controversial, has raised another perspective on the table.

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The controversy of virtual reality does the best word of mouth strategy.

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