The time users spend on Pokemon Go is 43 minutes a day, which is more than they spend on WhatsApp (30 minutes).
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Investors – and gamers – are waiting to see when Pokemon GO will be launched in other major markets, particularly Japan, one of the world’s biggest gaming markets.
Nine days after its first release, Pokemon Go is officially available in the US, Australia, New Zealand, and Germany.
Pokemon Go: what is it and why are so many people obsessed with it?
The China-based studio behind the app told Quartz that it didn’t “consider any factors from Pokemon GO” while developing the game, but did add that the title’s character designer is a Pokemon fan.
If you have downloaded an APK version of the app on Android or used a United States account to get it on iOS you should reinstall it from the United Kingdom stores so that you get automatic updates when logged in to your main iCloud account.
The game makes sure there are Pokemon all around us, using streets you know and love.
In fact Similarweb claims that 6.8% of all Android devices in Canada and the Netherlands have the game installed, and these are countries the app isn’t officially available in yet.
Within 24 hours of the launch last week, the popularity of Pokemon Go had crashed company servers and caused Nintendo shares to rise by 10%.
This is how the game works.
We believe it can be attributed to three core social components of the game: the blending of the virtual and the real, geo-location and the success of existing Pokemon culture.
Pokemon Go has proved phenomenally popular and the launch has been staggered to help developer Niantic cope with demand. You can do this by going to settings. “The user needs to restart the device either by pulling out the battery or using Android Device Manager”.
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At present Pokémon Go is officially available exclusively in the US, Australia and New Zealand.
