Shares of Japanese video games company Nintendo have soared by 16 per cent at the Tokyo Stock Exchange thanks to the stupendous success of its new smartphone game, Pokemon Go. Just a few days ago, we reported that Legendary Pictures is working on a deal for a live-action Pokemon movie, although the deal is far from being finalized.
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In an interview with Reuters, chief executive of Niantic (who along with Nintendo developed the game) John Hanke said: “Why limit it?” In effect, Nintendo has created an incredibly impressive demand generation tool that has helped to reignite the Pokemon craze once again.
If this is introduced, these sponsored stops will also increase the revenue of Pokemon Go.
His letter comes after security analyst Adam Reeve last week suggested Pokemon Go “is a huge security risk”, based on the “full access” app permissions granted to developers by folks logging in with a Google account. Niantic Labs, the company that partnered with Nintendo to produce the game, did very little advertising to promote the game prior to the launch.
The game has taken off like nothing before, among young and old (no doubt as much about nostalgia as the game itself), with Pokemon being spotted everywhere from Downing Street to Tube train tracks. The game uses Google Maps for detecting locations. Now the arrival of Pokemon Go is giving them something else to enjoy.
However, the success of Pokemon Go has not been without controversy.
Franken opens by pointing out that over 7 million users have downloaded the game during its first week of availability across iOS and Android devices.
Pokemon Go, a virtual reality treasure hunt where players hunt monsters that appear on their smartphones, leads the free-to-download app chart.
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Bullish investors bid up yield plays especially, content to pay more for dividends in light of U.S. Treasury yields continuing their plunge.
