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A look at the phenomenon called Pokemon GO

That, in itself, is another reason why Pokemon GO has seemingly become mobile gaming’s answer to the Beatles…or to the couple called “AlDub” (Filipino actors Alden Richards + Maine “Yaya Dub” Mendoza) in the country where we hail from. Not much of a story, but great gameplay and a massive community brings it all together. The user walks around and catches Pokemon in their vicinity.

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Pokemon Go was started as an app for April Fool’s joke and has transformed into a Marvel, accomplishing more than 15 million downloads in a week, giving the developers an estimated $1.6 million income daily. You can then train, battle or evolve your Pokemon to raise their power. The game was developed by Niantic, a San Francisco-based game developer in which Nintendo has also a stake, together with Google, The Pokemon Company and other investors.

Presently, only the residents of Japan, Australia, New Zealand, US, Germany, and United Kingdom are able to play this game. So if the yellow team controls a specific point, red could gather up some friends and challenge them. However, if you don’t want to wait to collect certain items in the game, you can buy them via in-app purchases.

It may mean that Pokemon Go’s further country-based releases will just happen with only mild fanfare involved rather than a media blitz.

“Then, when war breaks out, Japan and the USA can easily target their guided missiles, and China will have been destroyed by the invasion of a Japanese-American game”, said a social media post circulated on Weibo.

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While “Pokemon GO” is proving to be a cultural phenomenon, there are a lot of bugs and issues that come with the early stages of its release. The Japanese game company’s stock climbed 86 per cent since last Thursday on the back of game’s popularity.

Baird Explains What Pokemon Go Means For Social Media and Gaming