Selena Gomez is laughing all the way to the bank.
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According to Adweek, Selena Gomez’s Twitter, Facebook and Instagram accounts have about 200 million followers in all.
Mirror, mirror, on the wall, who is the greatest social media influencer of them all?
It has been estimated that each Selena Gomez post is worth $550,000 when shared across Twitter, Instagram and Facebook. That’s $300,000 more than the analytics company said Kendall Jenner, Gomez, Swift and Cara Delevingne could probably charge last December.
We’re talking to the tune of $550,000 for a single post across Instagram, Twitter and Facebook.
Although she has sponsored companies like Coca Cola in the past, Gomez actually collaborates with fewer companies than other big social media stars.
Consider Selena’s personal brand Megan Fox, aka Jennifer Boy Eater, and her followers fictional high school boys.. “This valuation is based on D’Marie’s algorithm which measures 56 metrics including followers, post frequency, engagement, quality of post, click-thru and potential to create sales conversions from her social content”.
Spadafora also notes that compared to other celebs, Selena rarely does campaigns, which might be the reason for why she’s so influential. What’s more interesting was that the drink was packaged with “You’re the spark”, a lyric from her song “Me & The Rhythm”.
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It should come as no surprise though, considering the “Hands to Myself” singer has both the most Instagram followers – 90 million – and the most liked picture – it boasts 4.6 million likes – in the image-sharing app’s history.
