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Microsoft ‘accepts defeat’, Windows 10 won’t hit 1-billion devices by mid

In April of last year, Terry Myerson, who heads Microsoft’s Windows and Devices Group, predicted Windows 10 would be in use on 1 billion devices “within two to three years”.

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Although there are now, about a year after Windows 10 launched, some 350 million devices running the operating system, its pace of adoption won’t meet the company’s goal, Microsoft has acknowledged.

A spokesperson from the company referred in a statement to its “focusing” on their mobile business for the next period.

Mr. Gownder believes Microsoft will reach the one-billion-device target, but not until the beginning of 2020. It blamed the shift on its decision to scale back from the business of making smartphones that would have run Windows 10.

Many people have also been reluctant to install the software on their home computers because of the “aggressive” tactics Microsoft has used to prompt them to update.

Till now Microsoft has been pushing the updates for windows 7 and 8.1 with windows 10 free upgrade for quite a long time now.

Until now Microsoft has been offering the upgrade for free to anyone on Windows 7 or Windows 8.1 devices, but it’ll soon become a paid upgrade.

For anyone looking for a new device ahead of back to school season, complete with Windows 10 pre-installed, Microsoft is running a 10% Student Discount on Surface devices and accessories on the Microsoft Store ahead of September. It’s unclear when the app will be released to all Windows 10 users, but this announcement brings that closer to reality. But Microsoft Senior Vice President Yusuf Mehdi said in a statement sent to ZDNet that changes in its business mean it no longer expects that pace to hold. But those numbers are slowing down which indicates that majority of those of wish to upgrade to Windows 10 have done so.

Since launch, Windows 10 has found itself on 14% of all PCs worldwide, and late a year ago found itself launching on the Xbox One.

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Windows 10 Enterprise users will have to pay a monthly fee if they wish to upgrade to the premium edition. While Windows 10 Mobile’s poor performance has definitely hit Microsoft’s aspirations hard, new PC sales have been in free-fall for quite some time, and new tablet sales aren’t the savior either.

Satya Nadella