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Pokémon Go more than doubles Nintendo’s stock price
Pokemon GO has many users from regions where the game has yet to be released. According to a new rumor, those eager players will soon get their chance, as Pokemon GO will be launching there tomorrow, July 20.
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Wednesday’s launch of “Pokémon Go” was canceled after internal communication from McDonald’s Japan, the game’s sponsor, containing launch details leaked on various internet forums, including 2ch, Imgur and Japan’s Reddit, TechCrunch reported. The game was scheduled to be launched in the country today, but it appears Niantic might have made a good decision by delaying the release, considering the problems Pokemon GO is encountering.
If that’s not enough to convince you that the Pokemon Go craze is real, there’s one other albeit smaller company that enjoying a similar trend in boosted stocks.
At the lunch break in Tokyo, the benchmark Nikkei 225 index dipped 0.72 percent, or 120.41 points, to 16,602.90, having jumped more than 10 percent in the previous six trading days.
Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) stock, which has been on an impressive run over the past two weeks, registered its biggest one-day drop since 2011, amidst server capacity concerns in relation to Pokemon Go. In 2014, the video game industry reported $9.6 billion in the country and more than half came from mobile games.
Meanwhile, fans in other parts of the world are anxious as they continue to wait for their turn to “catch ’em all” as Pokemon trainers.
Niantic CEO, John Hanke, insists that a launch in japan is still on the cards.
“Isn’t Japan the home of Pokemon?”.
The game first became available on July 6 in the U.S., Australia and New Zealand. With its 3,000 Japanese restaurants designated as gyms in the game, the hope is that players will flock to them, taking time for a drink and a snack as the hunt Pokemon.
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The game’s enormous popularity could also lead to the proverbial halo effect for Nintendo, people who may not have been familiar with the company’s many offerings deciding to buy more Nintendo products.