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Nintendo shares plummet 18% after Pokemon Go reality check

Kim said he intends to open a number of branches, where Pokemon GO players could both fill up on in-game supplies on top of actual food offerings such as real-life food, coffee, tea and possibly even beer.

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The company, which owns 32 per cent of Pokemon Co, is due to report first-quarter earnings on Wednesday.

Nintendo’s initial huge gain from the app appears to simply be from investors and shareholders wrong beliefs that they were exclusively responsible for Pokemon Go.

A local Pokemon Go community group on Facebook posted a congratulatory message following the game’s release and said, “If the game suddenly doesn’t work later, don’t kill me, kill Niantic!” The next major launch for Pokemon go will be in China.

Because of this accounting scheme, the income reflected on the company’s consolidated business results is limited.

“The Pokemon Company, which is an affiliated company of Nintendo, holds the ownership rights to Pokemon”.

In a press release after the market closed on Friday in Japan, the Kyoto-based company said the game’s financial impact will be “limited” and that it doesn’t expect to revise its annual forecast higher based on “current conditions”.

Nintendo has invested in Niantic and own about a third of the Pokemon Company, which will get licensing fees for loaning out the brand.

All of this would have been taken into account when Nintendo laid out on April 27 its forecast for the 12 months to March 31, 2017. We’d imagine a simple game update will suffice in actually getting the Pokemon into the game, but we’re dreaming of a special launch event Pokemon Safari where you can only find the newly-added Pokemon for a short period of time.

Pokemon Go is now available on iOS and Android devices.

If the Pokemon Go craze has staying power, Nintendo might be able to cash in on the purchase of add-on features for the game.

Downloading the app is also free so Nintendo and others are banking on users gravitating to paid-for services in the game itself.

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Nintendo’s market capitalisation reached 4.5 trillion yen (£32bn) at the start of last week, leading it to briefly overtake its old rival Sony.

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