The phenomenal success of Pokémon GO has triggered massive buying in Nintendo shares and even with Monday’s decline, the shares are still up some 60% compared with levels prior to the game’s July 6 launch in the United States, Australia and New Zealand. The team plans to support the game for many years to come, and we’ve only seen a sliver of what the game will likely be once the team has begun releasing regular updates.
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Pokemon Go is Nintendo’s first venture into mobile gaming as the company had until recently been keen to protect its console business from cannibalization. On July 13, the game was released in Germany, officially the country to receive the game.
In addition to its stake in Pokemon Company, Nintendo has an undisclosed holding in Niantic Inc – the game’s developer, which was spun off from Google.
“[Pokemon Go] is developed and distributed by Niantic”, Nintendo said in a statement on Friday.
This device will be produced and sold by Nintendo, but the company said they have already included expected figures for the Plus into their forecast, so another big bump isn’t expected.
Pokemon GO is at the peak of its popularity.
The app uses satellite locations, graphics and camera capabilities to overlay cartoon monsters on real-world settings, challenging players to capture and train them for battles.
“I think Nintendo issued that statement because it was uneasy with how high the shares were rising”, said Hideki Yasuda, analyst at Ace Research Institute. Reddit users have formed a thread titled “Pokemon Go Release Status – Asia” to help track “Pokemon Go” release and availability in Asia. “These things were factored in and boosted its shares”.
It’s an easy connection to make, indeed when you think of Pokemon there won’t be a single person that doesn’t then immediately connect it to the original games which launched on Game Boy back in the 90s.
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Players from San Francisco to Lagos have been warned after trespassing, including some youngsters crossing the Canada-US border.
