That might be valuable to the advertiser, and Verizon could charge more. The deal with Verizon – which should be completed by next year – will now end Yahoo’s existence as an independent company.
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Yahoo is among the stodgier internet brands, but comScore says the age breakdown of Yahoo users in the U.S.is not substantially different than Google or Facebook users.
“It would be premature and presumptive of me to discuss what Verizon may or may not want to do”.
The deal still needs to be approved by shareholders and regulators but Mayer stands to gain more than $50 million in severance if she is ousted.
Parties as diverse as Warren Buffett and The Daily Mail were interested in buying Yahoo.
Verizon plans to combine Yahoo’s search, email and messenger assets and its advertising technology tools with its AOL unit.
The slump deepened even as advertisers poured torrents of cash into what is now a $160 billion market for digital advertising, according to research firm eMarketer.
May: Verizon is front runner in bidding for Yahoo. Mayer has already jettisoned 1,900 Yahoo workers since last September.
But she and Tim Armstrong, chief executive of AOL, said it had not yet been decided if she would have a role at the company after the deal closed in early 2017. The company is hoping to have a mobile audience of 2 billion people by 2020, with a goal of $20 billion in mobile revenue by that time.
AT&T and Quicken Loans founder Dan Gilbert, as well as firms Vector Capital Management and TPG, were also active in bidding for Yahoo. “But better late than never”.
The Verizon deal would transform Yahoo into a holding company, with a 15 per cent stake in Chinese e-commerce company Alibaba Group Holding Ltd and a 35.5 per cent interest in Yahoo Japan Corp as well as Yahoo’s convertible notes, certain minority investments and Yahoo’s noncore patents.
Energy companies fell more than the rest of the market Monday as the price of oil took another turn lower.
Verizon announced that it will acquire Yahoo’s operating business for about United States dollars 4.83 billion in cash.
As anticipated, the long drawn out auction process for beleaguered Internet company Yahoo has been finalised after it accepted a US$4.8 billion offer from Verizon.
Verizon has agreed to buy online portal Yahoo Inc. for almost $5 billion, the companies announced Monday. Past year it made a £3.4bn loss.
But Mayer told the AP she does not consider her tenure to be a failure.
The largest United States wireless carrier will add Yahoo Web services that still draw one billion monthly users, and get smaller but faster-growing assets including mobile apps.
“It’s another reason why the market looks tired at the moment”, he said. “The next chapter is around how we can increase our relevance on mobile”.
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In other energy trading, wholesale gasoline fell 3 cents to $1.33 a gallon, heating oil fell 3 cents to $1.32 a gallon and natural gas also fell 3 cents to close at 2.75 per 1,000 cubic feet.
