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Microsoft tries to outdo Apple with new AI-powered iPhone camera app

Microsoft’s new Pix camera app is available immediately from Apple’s App Store.

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As we reported earlier, Microsoft Research today released its new intelligent camera app called Microsoft Pix for iOS devices.

Microsoft is trying to make the iPhone’s camera better.

Second, when you actually do tap the shutter button, the app will take about 10 photos in a burst and then automatically select the best image to save, but if there are other pictures captured that are also good, but noticeably different from the first choice it will save up to two additional pictures.

“They are building this for people who aren’t photographers but who like to take pictures – and would like to take better pictures – but don’t want to take the time to learn what goes in to making better pictures”, says Reed Hoffman, a Kansas City-based photography consultant and instructor with the Nikon School of Photography who tested beta versions of Microsoft Pix. When you snap a picture it takes multiple shots and chooses the best one, while also doing all manner of behind the scenes fanciness to make sure that faces look well exposed.

As soon as a user opens the app, Pix is thinking, adjusting settings automatically to compose the best possible shot. If so, the app will loop the specific motion for a Harry Potter-esque effect called Live Image. You can then create a short, looping live image by stitching together the frames at the beginning and end of the photo. When a person’s face is involved, Pix automatically stabilizes the video around them.

The Microsoft Pix interface is pretty clean, offering a black and white look and large buttons for capturing a photo, switching cameras, or changing to video mode. You can also compare the tweaked version of the photo with the original.

There’s no word on when or if Microsoft Pix will launch on Android or Windows 10 Mobile.

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If you’re willing to sit around poking at your phone settings, there are a million photo apps that’ll help you get professional-looking results.

Microsoft Pix camera app now available for iPhone