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Oppo is now the No 1 smartphone maker in China
Lenovo and Xiaomi also made it to the top-five with a 10.3 percent and 10 percent market share, respectively.
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Its shares rose 7 percent in after-hours trading.
The Korean tech giant unveiled the sales figure in a conference call after announcing its second-quarter earnings earlier in the day.
With the rise of Oppo and Vivo, as well as Apple’s and Samsung’s declining market share, Chinese smartphones now control a combined 84 percent of the market share in China.
Without a doubt, Apple’s iPhone is having a tough 2016 thus far. Particularly since they come in face of new releases by the manufacturer, including the iPhone SE.
The company said its sales in China in the third quarter, which ended on June 25, reached $8.8 billion, down 33 percent from $13.2 billion a year earlier-marking its highest decline among all regions.
Maestri attributed the drop to channel inventory reduction in the nation, foreign exchange headwinds and a general downturn in the Chinese economy.
“Apple has very loyal users”, she said. However, Apple’s services have been facing some challenges in China, amid increasing interference by the Chinese government.
Apple has encountered a number of regulatory problems in China but said it was working with authorities to restore its stores for books and movies after they were taken down by the authorities – insisting they were yielding less than $1m at the time. Xiaomi clung on to fifth place with 4 percent global smartphone marketshare in Q2 2016, tumbling from 6 percent a year ago.
“It’s a great business because it is recurring in nature and more linked to our installed base”, he said.
Apple forecast fourth-quarter revenue of $45.5 billion to $47.5 billion, largely above Wall Street’s average estimate of $45.71 billion, according to Thomson Reuters I/B/E/S.
If there is no distinct improvement for the iPhone 7 series, which is expected to be launched in September, consumers who now own iPhone 6S will hardly have a reason to upgrade, Ding added.
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The talking point is that the so-called big smartphone brands in Nigeria dominated by Chinese OEM’s do not hold any commanding percentage of market share in their host country.