Mobile ad revenue represented about 84% of total sales in the latest quarter, up from 72% in the same period a year earlier.
Advertisement
Facebook’s growth in mobile ads is aided by video and ads on its photo sharing app Instagram.
During its first week, Pokemon Go users spent about 75 minutes per day playing it, versus only 35 minutes on the Facebook app, reports Forbes.com citing information from 7Park Data, pulled from a multi-million panel of anonymous US Android users.
Users that exclusively access Facebook on a mobile device are quickly approaching 1 billion (967 million), or 57% of Facebook’s total MAU, and up from 44% of the platform’s user base in Q2 2015.
Chief executive Mark Zuckerberg said the company was particularly pleased with the growth in video.
The social network has launched two major video features this year – 360 video, which enables viewers to look around videos as they play as though they are inside the scene they’re watching, and Facebook Live which enables any Facebook user to broadcast video live to the world. The company has been beefing up its presence in the mobile video market, where Snapchat and YouTube pose strong competition.
Zuckerberg also re-emphasised Facebook’s commitment to bringing connectivity to the developing world, an initiative that has seen the company launching internet-beaming drones and free web connections. This dual step has resulted the company adding more than 1.7 billion monthly users. “Our focus right now is overwhelmingly on the consumer experience”. As has been the case in recent quarters, Facebook credited mobile ad sale with driving earnings.
Meanwhile, 360-degree images and VR content are becoming increasingly important to Facebook too. Both figures easily exceeded analyst expectations.
Advertisement
Facebook earned $2bn (£1.5bn) in the period from April to June, up from $719m in 2015. Facebook now sees 2bn searches per day, up from 1.5bn previous year, and Zuckerberg said that a move into search advertising was on the cards, but was likely to be far down the line.
