Many had assumed that Trump’s television experience would lend itself to bringing more flair to the convention in Cleveland – Trump told The Washington Post in April that he wanted to add “showbiz” touches to the typically drab event.
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Last Wednesday’s RNC coverage drew 23.4 million viewers across eight channels.
Tonight all eyes in Philadelphia turn to the stage as Hillary Clinton will speak during the final night of the 2016 Democratic National Convention (DNC).
Now all those numbers are likely to look like small change when Clinton and Trump face off in their first head-to-head debate of the election on September 26 at Hofstra University.
The final tally for Trump’s July 21 address at the Republican National Convention was estimated at 32.2 million people, according to Nielsen.
According to the New York Times, the DNC was scripted to within an inch of its life in order to take advantage of every minute it had on cable news channels, as well as network stations during the prime 10 to 11 p.m. hour. Comcast Corp.’s MSNBC was second with 5.27 million. NBC was #3 with 4.17 million. It was measuring the time all of the networks competed head-to-head, from 10 p.m. until the convention’s close.
Facebook said the final day of the DNC generated “46.5 million likes, posts, comments and shares” from 12.6 million American users, slightly ahead of the final day of the RNC, when the site had 45.1 million interactions from 12.2 million users.
Trump, a former reality TV star, is a student of both social media and TV ratings; he frequently comments on his attention-grabbing abilities. For RNC 2012, YouTube saw a peak of 62,500 concurrents and for DNC 2012, the stream peaked at 178,000 concurrents.
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Tuesday night’s DNC coverage averaged 24 million, versus 19 million for night two of the RNC.
