The move follows Chinese conglomerate Fosun’s acquisition of Wolverhampton Wanderers and the purchase of Aston Villa by Tony Xia’s Recon Group.
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“We need to use that passion and they need to put passion into the team – support the team right the way through the season”.
Monk says he wants his squad to mirror the attitude demonstrated by the Leeds faithful in their most recent pre-season game against Peterborough, where they sang ‘We’re going to win the league’. The club’s value is reckoned to be about £60 million.
According to the Yorkshire Evening Post, the consortium has been set up by Leeds United fan Steve Tappin, who is the chief executive officer and founder of consultancy firm Xinfu.
The news that the club is attracting interest for new ownership will be music to the ears for a fanbase which has protested so much regarding Leeds’s current owner, Massimo Cellino.
A Chinese consortium of entrepreneurs and a private equity group are showing significant interest in the club and could be about to launch a bid to buy the historic club.
Cellino bought it in April 2014 but has had a hard period in charge, even agreeing to sell the club to its fans a year ago before calling off the deal.
The Championship is increasingly becoming a big money battleground for investors with another giant from English football’s past, Nottingham Forest, waiting to see if Greek billionaire and Olympiakos owner Evangelos Marinakis is cleared by the Football League to buy a controlling stake in the club.
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Tappin, who is also the presenter of the CEO Guru series on BBC World, declined to comment on the details of the potential offer.
