Roaming the fanciful, colorful, whimsical streets of Disney World always offers visitors a chance to be lost in the magic.
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The technology would involve a sensor and cameras, which would help identify visitors by tracking their feet.
Despite filing the patent, Disney claims it has no immediate plans to deploy the technology, which is perhaps more evocative of George Orwell’s dystopian novel than a visit to a family-friendly theme park. The system goes on to compare the data captured from the first foot model with that of the second foot to identify guests.
All of the foot-tracking data is then matched up with guest information, such as the guest’s name, hometown, and favorite food, character, or ride. Such data is especially useful to park owners when monitoring the movement of visitors from one ride to other and determining the theme park’s most heavily visited attractions.
“These methods are obtrusive and some guests may not feel comfortable providing this type of biometric information to a third party”, Disney World stated, per Orlando Sentinel. At the moment, Disney World tracks guests with a rather invasive and limited system, such as fingerprint or retinal scanning. As such, the company makes it a point to invest billions in their security and guest tracking technology, per Wired.
Disney World visitors can also connect their MagicBand with their FastPass+.
Watch where you walk at Disney’s theme parks – because one day the entertainment giant may be tracking you.
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Describing the process of photographing and re-photographing the guests’ shoes as a process of “acquiring and reacquiring guests”, Disney said that the use of shoe-level cameras at strategic locations across the theme parks will allow the company to get insights about the park’s most popular rides as well as about the paths taken by the guests to reach the rides.
