The NFL and Twitter announced a new multiyear deal that enables Twitter to deliver official NFL video and other content to fans. The deal is the first time one of Twitter’s partners signed a multi-year contract with the company.
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Content, together with in-recreation highlights from pre-season by way of Super Bowl 50, might be distributed throughout Twitter from the beginning of the 2015 season, the NFL stated in a press launch.
Are you ready for some more football on Twitter?
Twitter plans to highlight NFL material even if users have not chosen to follow the league. Like NFL games.
In return, Twitter is to use an automated formula to prominently display NFL tweets and related ads in the streams of account holders likely to enjoy the information.
Twitter has been striking deals with video-content owners, seeking to attract users and advertisers. In addition to highlights, under the new content deal, users also would have access to content including breaking news and analysis, best plays, custom game recaps, infographics, behind-the-scenes content and archival video. Media companies, for instance, are happy to share some of their content with the service, in hopes of getting exposure, ad revenue, or both. Nielsen reports that the 2014 NFL season reached 202.3 million unique viewers and 80 percent of all homes with televisions. Peter Fenton, a venture capitalist and Twitter board member, purchased about $200,000 in stock on Friday, while Anthony Noto, Twitter’s chief financial officer, bought roughly the same amount.
The NFL has since inked a deal with social networking giant Facebook, the Wall Street Journal reported.
Shares of Twitter were up 7% at $28.95 Monday afternoon.
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That vague statement suggests the NFL could get early dibs on leveraging Twitter’s forthcoming Project Lightning program, which, according to a recent BuzzFeed article, will aim to improve real-time content on the social media platform. He tweeted, “Investing in Twitter’s future”.
