She may not be Kim Kardashian, but apparently Gwyneth Paltrow still has some advice on how to launch a successful iOS app. Yes, please, mentor me, milady.
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According to a report in Variety, “actress-entrepreneur” Gwyneth Paltrow will be one of the celebrity judges on a new, “Shark Tank”-inspired reality show to be called – God help us all – “Planet of the Apps”. The tech website observed the producers of the show have yet to announce the type of app they are looking for, but believes it would either have mass appeal or be visually interesting. Goop has also recently dipped a toe into exploring Snapchat. The show would let experts use their experience to help app developers break through and come up with viable enterprises which would affect the lives of people. Honestly, I’d only ever associated technology and will.i.am at the cross-section of autotune, so I am very impressed.
The Planet of the Apps was Earth all along.
The series has partnered with tech discovery web site Product Hunt on a four-city tour created to bring together tech entrepreneurs and introduce them to the team behind the series. Paltrow also has written three best-selling cookbooks.
Planet of the Apps has teamed up with Product Hunt on a four-city tour in San Francisco, Los Angeles, New York and Austin. Submissions are now being taken on the show’s website.
Propagate Content and Apple will co-produce the project; Will.i.am and Paltrow also will serve as executive producers.
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Vaynerchuk has a long track record of investing in tech companies, including Facebook, Twitter, Tumblr, Uber and Birchbox, and in 2014 co-founded VaynerRSE, a $25 million seed-investment fund. Will.i.am is a seven-time Grammy victor and frontman of the Black Eyed Peas whose TV credits include, “i.am.mars: Reach for the Stars” for Science Channel and primetime special “i.am First: Science is Rock and Roll”. A founding shareholder in Beats Electronics, he is an active philanthropist with a commitment to inspiring kids to stay in school and attend college through his i.am.angel Foundation.
