The full rollout will happen sometime within the next few months, but Google hasn’t made it clear exactly when that will be. But still, Google’s team is working to better support other forms of content, for example, e-commerce sites.
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Google revealed that since its launch, many websites in addition to news websites have also adopted AMP. The change today should address that and surface those pages in the rest of the search results. Said Nick Zukoski, Software Engineer, Google in a post. And that is the reason Google is now expanding the scope of AMP. Accelerated Mobile Pages (AMP) are HTML pages that are optimized to load fast on mobile devices. The faster version of the article is mostly delivered to users straight from Google’s own caching servers. So when it makes a change to how it displays those results, no matter how subtle, it will more often than not have a significant impact on the entire online ecosystem, simply because of its sheer size. It just lets the user know about them. When you tap on any AMP result, you can view that page within the AMP viewer. Companies like eBay have begun embracing AMP.
In terms of improvements in search results, it doesn’t seem like there is any appreciable effect that AMP has had on any of the websites which already featured the service, at least for now. Now, the search engine site has expanded its reach to other pages so that they appear faster on mobile platforms. Now those AMPed pages will start showing up in even more search results.
Although it requires additional work from web developers, having this push to speed up the web is certainly a good thing, especially when consuming content on the go where speedy cellular Internet is lacking.
Still debating whether to make your #content AMP-compliant? You can look at the “Who” page of companies and brands building for AMP to see just how exclusive the list actually is.
Google wants every mobile website to move incredibly fast – and play by its rules.
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“A lot of early days of mobile experience was dominated by apps as a user experience”, he added.
