There are still artificial ingredients in other McDonald’s menu items, but a spokesperson said that figuring out a way to remove it from the food chain’s mega-popular chicken nuggets was a priority. The tweaks come as the world’s biggest burger chain fights to win back customers.
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Last week, McDonald’s said the United States restaurant industry will raise prices far more than supermarkets this year, sending a chill through a sector that is searching for ways to protect itself from higher worker wages. And good on the other chains, such as Taco Bell and Panera Bread, which have announced similar efforts to rid the menu of artificial preservatives.
You may recall that McDonald’s (NYSE:MCD) has already begun running ads describing how they us freshly cracked eggs and that they plan to stop using eggs from cage-raised chickens; serving milk and yogurt from cows that have not been treated with any artificial growth hormones. Similarly the burger buns would be free of high-fructose corn syrup. “We are creating a different food culture at McDonald’s and that attitude is infused in everything that we do”, Mike Andres, president-McDonald’s U.S., said at a meeting with reporters at the company’s headquarters.
McDonald’s healthy improvements have affected about half of the menu so far, but Andres assures us that this is only the beginning.
“The reckless overuse of these critical medications on healthy livestock is contributing to our antibiotics resistance crisis”, said CU Director of Food Policy Initiatives Jean Halloran in a press release today.
The changes affect nearly half of the food on the McDonald’s menu, and Pulitzer Prize-winning journalist Michael Moss thinks they have a potential impact far beyond the chain’s 36,000 locations worldwide. It softens the butter and the blends it before putting it on its McMuffins.
NEW YORK (CNNMoney) – McDonald’s believes it can make happier meals for its customers by removing certain ingredients from its McNuggets and hamburger buns. In the most recent quarter, though, McDonald’s said sales edged up just 1.8 per cent at established locations.
Chicken served at McDonald’s won’t necessarily be raised completely without antibiotics – but it will be raised without antibiotics used for human medicine.
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Reporters at the media event Monday also posted images of new items like “breakfast bowls” the company is testing. The reformulated buns will appear later this month on products such as Big Macs and chicken sandwiches. The rest of the chicken chains will likely follow, but with less urgency because they have better reputations.
