Business Insider has reviewed screenshots of the new product and spoken to a source who has been playing around with the Facebook Business platform.
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However, this “Twitter-like breaking News” won’t be the first feature to come out of Facebook, which looks to take on Twitter.
Facebook is working on a breaking news app that would deliver news outside of the main Facebook app, according to a report. Each notification allows for 100 characters to be disseminated, along with a URL to the story published on the partnering publication’s website.
When there is breaking news, partnering publications can create mobile notifications that will blast out to all of the followers instantly, as fast as a tweet would.
The stand-alone app is still in the early stages, but it will reportedly ask users to choose which publications they want to receive notifications from, and specific topics or “stations” they want to receive news about. There is no conformation from Facebook about this supposed news application, but its been speculated that a few companies have been roped in by Facebook to pilot the app.
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“Facebook keeps growing as a news source, so it makes sense it would somehow try to capitalize on that, even if this app sounds like it’s not much more than a medium for publications to funnel their content through”, writes TheVerge.
