While Kendrick Lamar’s collaboration Reebok has produced some of the most thoughtful celebrity-endorsed sneakers in recent memory, it has also provided opportunities for the musician to expand his influence outside of hip-hop. “When you think about rhymes and style, you always want a classic feel”, he says. This time around the wordsmith gives us a look at his spoken word poetry side, giving us something fitting for the new “perfect split” campaign from Reebok.
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“I started writing. And everybody in the classroom was wearing Reebok classic”, he added. Looking back on his youth, Kendrick talks about his first introduction to Reebok’s Classic sneaker and the moment he stepped into high school wearing the timeless Classic Leather silhouette. “Hip-hop was more than just the music”. It’s part of culture. “It’s part of the whole graffiti and arts”.
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The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, with “split” rubber outsole featuring retro GUM and contemporary ICE color blocking. It’s being retailed for a price tag of $74.99 at retailers including Reebok.com, Champs and Footaction.
