John Pearson, senior buyer for frozen foods for Walmart U.S., wrote in a corporate blog how his company had co-designed the deep fried Twinkies with Hostess and that they “are so good they’re worth the calories”.
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Hostess is now selling official Deep Fried Twinkies in stores, starting today (Friday, Aug. 12) exclusively at Walmart. A box of regular Twinkies runs about $5.00 for 10.
To achieve that state-fair taste, you’ll need to finish off the treat in a frying pan or oven before digging in.
Americans will no longer have to track down their nearest state fair or risk third-degree oil burns to get their deep-fried Twinkie fix. The Twinkies are immediately frozen and packaged.
THE PRICE: $4.76 per box of seven. For comparison, New York-based hot-dog joint Papaya King sells its own fresh deep-fried treats for $3 each, excluding tax.
The Deep Fried Twinkies will be exclusively sold at Walmart for three months starting August 16, before being available at other stores, Walmart announced in a company blog post.
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A longtime staple of state fairs across America, the deep-fried Twinkie weighs in at nine grams of fat and 220 calories – significantly less than other fair favorites such as a double bacon corn dog (around 500 calories), a sugar-coated funnel cake (750 calories), or a giant turkey leg (1,100 calories). A Hostess executive says they have a “retro cool factor”. Last month, the company launched Key Slime Twinkies in conjunction with the new “Ghostbusters” movie.
