This comes as good news for businesses which can sift through the nine year history of Tweets accurately predict browsing behavior, brands preferences and interest towards specific trends and utilize them in offering tailor made solutions. The opening provides a flawless avenue of viewing past advertising campaigns, as well as customer service responses.
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Twitter has launched a new feature which gives brands access to its entire archive of tweets called Full-Archive Search API.
Gnip, a social media data company bought by Twitter in 2010, is in charge of creating this feature, which will let other software developers create tools to flip through the archives back to Jack Dorsey’s very first tweet: “just setting up my twttr” in 2006.
Historical Powertrack is one such tailored made product suiting Twitter needs and for companies analyzing past tweets.
More than 9 years and 500 billion tweets later, the service has become a global phenomenon, allowing for the spread of news, information and really short jokes to every corner of the world.
The new tool is expected to enhance the art of analyzing past product launches, which should help in shedding more light on what ought to be done at the present to achieve a successful launch.
Queries using the Full-Archive Search API can use search specifications “to the granularity of a minute, going back to March 2006”, according to Gnip.
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Twitter is making it easier for enterprise users of its platform to dig through their historical tweets in search of insights to help them better connect with customers and partners.
