Apple took 17.9 percent share in the domestic market in the April-to-June period, down 1.8 percentage points from 19.7 percent a year ago, according to Kantar, a data research subsidiary of WPP.
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Huawei was joined in the top three by domestic rivals Oppo and Vivo, with all three players improved their combined market share to 47% in Q2 2016 compared to 43% in 2015. According to Ms. Xiaohan Tay, Senior Market Analyst, Client Devices Research at IDC Asia/Pacific, the growth of Huawei, Oppo and Vivo is the direct result of the “aggressive marketing strategies” adopted by the three companies over the past few quarters.
OPPO promoted its fast-charge technology, while Huawei focused on consumers in search of a good camera, says IDC.
Xiaomi’s second quarter shipment took a 38.4 percent dip year-on-year, shipping 10.5 million smartphones in the quarter (giving it a market share of 9.5 percent), down from 17.1 million in the same period last year (when it had a 11.9 percent share). Apple, coming in at number five, had 7.8% share of the market during the period; a fall from 11.9% during the corresponding period previous year. Oppo on the other hand shipped 18 million units, giving it a 16.2 percent share – a growth of 124.1 percent year-on-year.
The quality, design, marketing and pricing of these local smartphones have managed to pull down heavyweights like Apple and Samsung as well.
Apple saw shipments in China drop 32 percent in the second quarter, with the iPhone maker falling to fifth in the market, IDC said.
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Apple’s global shipments are set to decline this year as it continues to lose ground in its largest overseas market, Canalys said in a separate report.
